Revisiting the ANZAC Tom Augmented Reality App
A new kind of war memorial for the 21st century
We revisit our ANZAC Tom Augmented Reality App on the one-year anniversary of its launch
The ANZAC Tom Augmented Reality (AR) App brings history to life for visitors to the Western Australian State War Memorial and was developed by Frame VR and North Metropolitan TAFE in conjunction with RSLWA, with support from Screenwest, Lotterywest, and the Commonwealth Ministry for the Arts.
Visitors to the Western Australian State War Memorial precinct in Kings Park will be able to use their smartphones to interact with the fictional character of Sergeant Tom McKinnon and listen to him describing his experiences during the war.
A sign at the Flame of Remembrance prompts visitors to download the ANZAC Tom app from Apple’s App Store or the Google Play Store. Once the app has been installed, visitors can proceed to a nearby AR marker and view Tom as a 3D animated character who tells the story of his ANZAC journey. Sergeant Tom McKinnon describes bidding farewell to loved ones in Perth, training at Blackboy Hill, setting sail from Fremantle, and landing at ANZAC Cove, before a shrapnel wound finally sends him home.
These events are drawn from the First World War diaries of Western Australian soldiers, compiled over two years of research. Internationally renowned Western Australian actor Myles Pollard voices the character of Tom McKinnon, and a combination of 3D animation and motion capture give Tom life.
Visitors can also use the app to take a souvenir photograph with Sergeant McKinnon, and take home postcards with the AR marker from the Kings Park Visitors’ Centre so that the ANZAC Tom experience can be revisited later or shared with others.
The app has seen wide success since its launch just before Remembrance day in November 2015, receiving coverage in local and national press and featuring on three national television news networks. ANZAC Tom has been seen by over 10,000 users, with over 5,000 installs across iOS and Android. It has also been installed at the Army Museum of Western Australia and in 12 regional schools across WA.
ANZAC Tom will remain at Kings Park until the end of Centenary of the First World War celebrations in 2018.
Anzac Tom Augmented Reality App website: http://www.anzactom.com.au
- RSL WA: http://www.rslwahq.org.au/Commemoration/Tom-McKinnon-Imaginarium.aspx
- WA government: http://www.bgpa.wa.gov.au/about-us/information/news/2081-memorable-anzac-experience
- The West Australian: https://au.news.yahoo.com/thewest/entertainment/a/30029691/anzac-experience-brought-to-life/
- Herald Sun: http://www.heraldsun.com.au/news/breaking-news/war-memorial-app-tells-wa–anzac-story/news-story/c8290647eaf27af23fdc27a921909aec
- Channel 7 news: https://youtu.be/c4YEgY1LOB4
- Channel 10 news: https://youtu.be/K4vjJYWguJU