Frame VR attends 2017 ASIA AR&VR FAIR & SUMMIT
Last week Frame VR’s CEO Justin McArdle went to China to attend the 2017 Asia AR&VR Fair & Summit, held concurrently with the Amusement & Attractions Expo in Shenzen.
The AR&VR Fair exemplified how swiftly China has embraced augmented and virtual realities, with over 100,000 visitors in attendance and over 3000 booths and 400 exhibitors.
The Chinese hardware industry has invested heavily in virtual reality technology but needs partners who can supply quality content.
Run by the Guangdong Enterprise Association for Foreign Economic Cooperation, the VR&AR Fair attracted international visitors representing interests in family entertainment, gaming arcades, amusement parks, film and television, engineering, and training and education. Hardware displayed at the Fair catered for small to large scale VR installations, ranging from one-person pods to all-in-one VR headsets for VR cinemas.
Although China’s manufacturers have established themselves at the forefront of the VR hardware sector, it was clear that they were also seeking partners who could create high-quality virtual reality content.
Attending the Asia AR and VR Fair & Summit provided Frame VR with an overview of the hardware that will be hitting the market soon, and will assist us in refining our short and medium-term content development strategy. We also connected with Chinese hardware developers who are interested in future joint ventures and partnerships.
As our penetration of the market grows and as VR technology continues to evolve, Frame VR and Imaginarium VR will be able to offer a growing number of unique experiences to meet the needs of our audience.